Dog daycare & grooming · Harrogate, North Yorkshire
Brindle Dog Club
A warm, characterful site for a small-group dog daycare and groomers. Owners plan their dog’s week and see the monthly price straight away, build a groom with a fixed price, and watch a demo of the photo updates they’d get every day.
Type
Concept build
Year
2026
What I did
Web design, Build, Branding, Copywriting, Local SEO
Built with
Next.js 16, React 19, Tailwind CSS v4
The brief
A dog daycare site that plans and prices a dog’s week in seconds.
Choosing daycare is an emotional decision. Owners worry about crowded groups, hidden costs and not knowing how their dog is getting on all day. A small, well-run daycare needed to show it was the opposite of that, and make the first step (a free settle-in session) feel easy.
The approach
- 01
Told the home page as “a day at Brindle”: time-stamped chapters from the 7:45 bus pick-up to home time, so owners can picture their dog’s day.
- 02
Built a week planner into the top of the page: tap the days, add the bus or a second dog, and the monthly price, saving and holiday weeks update instantly, then it becomes the booking form.
- 03
Made grooming prices fixed and visible with a two-question groom builder, answering the biggest complaint about groomers: the price changing at collection.
- 04
Created “Pupdates”, a live demo of the photo updates owners receive through the day, to show the care rather than just claim it.
- 05
Gave it a personality of its own: deep plum and apricot, a brindle-stripe logo, polaroid reviews and a café-style price board.
Key features
What makes it work.
Week planner
Tap Monday to Friday for full, half or off, add the bus or a second dog, and see the monthly price before speaking to anyone.
Groom builder
Pick the dog’s size and what they need for a fixed, itemised price and a time estimate.
Pupdates demo
A simulated day of photo messages from the pack, so owners can see exactly what they’d get.
Pack finder
Three taps on age, size and energy show which play group a dog would join.
Ready for daycare?
A short check that tells owners what to sort out before their first session.
Town and advice pages
Service, area and guide pages written for the things local owners actually search.
Interactive features
Built to be used, not just looked at.
Running live from the real site, not screenshots.
Week planner
Tap the days a dog would come, switch on the bus or a second dog, and the monthly price updates as you go.
Groom price builder
Two quick questions and you have a fixed price and how long the groom will take.
The full homepage
Scroll the whole page.
Scroll inside the window to see every section, top to bottom.
On mobile
Phone-first.
Most visitors arrive on a phone, so the mobile layout gets designed first, not squeezed in at the end.
Design system
Colour & type.
A small, deliberate palette and type pairing, used consistently across every page.
Deep plum
#211029
Apricot
#ffb27a
Go green
#1b7f47
Paper
#fcf8f3
Brindle Dog Club is a fictional business created to show this design. The site is fully built and working; reviews, prices and team details are example content.
Social content
The feed, to match.
Concept posts for Brindle Dog Club, in the same fonts, colours and photography as the website, so the brand looks the same wherever people find it.
Launch post
Review post
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