Sauna & sea swimming · Margate, Kent
Ember & Brine
A bold, atmospheric site for a seaside sauna club. The hero shows conditions on the beach right now (sea temperature, tide and the next free space), a session finder makes booking easy, and a calculator shows which membership pays off.
Type
Concept build
Year
2026
What I did
Web design, Build, Copywriting
Built with
Next.js 16, React 19, Tailwind CSS v4
The brief
A seaside sauna club site with live beach conditions and a session finder.
Sauna clubs sell an experience, and most of their sites are a booking system with a logo on top. A new seaside club needed to capture the feeling of heat, cold sea and fire, and answer the first-timer’s questions before they get in the way of booking.
The approach
- 01
Led with the experience: a huge “Hot wood. Cold sea. Repeat.” headline over the saunas on the slipway.
- 02
Put a live “on the beach now” panel in the hero with the sea temperature, sauna heat, tide and the next free space.
- 03
Made booking simple with a session finder, and added a membership calculator that shows which plan pays off for how often you come.
- 04
Kept the palette deep sea and ember orange, with chunky, confident type.
Key features
What makes it work.
Live conditions
Sea temperature, sauna heat, tide and sunrise in the first screen.
Session finder
Pick a type of session and a day to see what’s free.
Membership calculator
How much each plan costs a month for the number of visits you make.
First-timer guide
The ritual explained step by step, so nobody feels lost.
The full homepage
Scroll the whole page.
Scroll inside the window to see every section, top to bottom.
On mobile
Phone-first.
Most visitors arrive on a phone, so the mobile layout gets designed first, not squeezed in at the end.
Design system
Colour & type.
A small, deliberate palette and type pairing, used consistently across every page.
Deep sea
#0b1d22
Ember
#e0532b
Flame
#ff9a5c
Sand
#e9dcc4
Ember & Brine is a fictional business created to show this design. The site is fully built and working; reviews, prices and team details are example content.
Social content
The feed, to match.
Concept posts for Ember & Brine, in the same fonts, colours and photography as the website, so the brand looks the same wherever people find it.
Daily conditions
Carousel cover
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