Florist & wedding flowers · Bath, Somerset
Hollyhock Flowers
A light, editorial site for an independent florist. Customers build a bouquet and watch it come together on a gift tag with the price, see how long they have left for same-day delivery, and couples can plan and price their wedding flowers before they ever pick up the phone.
Type
Concept build
Year
2026
What I did
Web design, Build, Branding, Copywriting, Local SEO
Built with
Next.js 16, React 19, Tailwind CSS v4
The brief
A florist site where you build a bouquet and see the price as it comes together.
Independent florists lose online orders to the big national sites, which look the same everywhere and often send something nothing like the photo. A small studio needed a site that felt as considered as its flowers, made ordering for today simple, and gave wedding couples a real sense of cost up front.
The approach
- 01
Went light and editorial to stand apart from the national sites: warm paper, deep forest green, a raspberry accent and photography framed in florist-style arches.
- 02
Built a bouquet builder where the bunch is drawn as you choose: it grows with the size, recolours with the palette and is priced on a gift tag, delivery included.
- 03
Added a live same-day countdown (“order in the next 2h 14m”) on the shop’s own clock, plus a postcode checker that shows the fee and whether today is still possible.
- 04
Gave couples a wedding planner: pick the date to see what’s in season, slide the guest numbers and the centrepieces follow, and get an estimate before booking a consultation.
- 05
Every order form moves itself into the right delivery zone from the postcode, so there are no surprises at checkout.
Key features
What makes it work.
Bouquet builder
Size, palette, extras and delivery, with an illustrated bouquet and a line-by-line price on a gift tag.
Same-day countdown
Shows how long is left to order for today, worked out on the shop’s clock, Monday to Saturday.
Delivery checker
A postcode gives the zone, the fee and the cut-off, with a ring map of the delivery area.
Wedding planner
Date, guests, style and pieces, with seasonal flowers for that month and a live estimate.
Subscriptions
Weekly, fortnightly or monthly flowers with the price per delivery and per month.
Seasonal edit
Ready-made bouquets that load straight into the builder with one tap.
The full homepage
Scroll the whole page.
Scroll inside the window to see every section, top to bottom.
On mobile
Phone-first.
Most visitors arrive on a phone, so the mobile layout gets designed first, not squeezed in at the end.
Design system
Colour & type.
A small, deliberate palette and type pairing, used consistently across every page.
Forest ink
#1e2d25
Hollyhock
#b0305c
Blush
#f6dcd6
Paper
#fbf7f1
Hollyhock Flowers is a fictional business created to show this design. The site is fully built and working; reviews, prices and team details are example content.
Social content
The feed, to match.
Concept posts for Hollyhock Flowers, in the same fonts, colours and photography as the website, so the brand looks the same wherever people find it.
Same-day offer
Seasonal edit
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