Vintage clothing shop · North Laine, Brighton
Rummage Club
A loud, characterful site for an independent vintage shop that still feels easy to use. Shoppers browse the rails by decade and category, hold pieces for 48 hours and pay in store, count down to the Friday drop, work out what a bag costs at the kilo sale, and book a slot to sell their own clothes.
Type
Concept build
Year
2026
What I did
Web design, Build, Branding, Copywriting, Local SEO
Built with
Next.js 16, React 19, Tailwind CSS v4
The brief
A vintage shop site with the energy of a Saturday on North Laine, and a rail that holds what you love.
Independent vintage shops compete with huge online resellers that have endless stock but no personality. A North Laine shop needed a site that felt like walking through its door, showed off its rails, and got people into the shop for the things that make it special: the Friday drop, the kilo sale and selling their own clothes.
The approach
- 01
Looked at how the big UK vintage sellers (Rokit, Beyond Retro) show their stock, then kept their clean, straight product grid and gave it the shop’s own personality around it.
- 02
Built a “hold it” rail instead of a checkout: tap + on anything, then pick a day to collect within 48 hours. People try it on and pay in store, which is how vintage really sells.
- 03
Gave every piece honest detail: the label size, how it actually fits, real measurements and a condition score out of ten.
- 04
Made the shop’s events part of the site: a live countdown to the Friday drop with what’s coming up, and a calculator that shows what a bag costs at the kilo sale.
- 05
Designed the brand like a zine: cut-out headlines, hanging price tags, taped photos and five sticker colours, all kept in check by a tidy layout.
Key features
What makes it work.
Shop by decade
Filter the rails by 70s, 80s, 90s or Y2K and by category, then sort by price. Every view can be shared as a link.
Hold it rail
Add pieces with one tap, see the total, and reserve them for collection within 48 hours. Nothing to pay online.
Product pages
Label size, real fit, measurements and a condition score, with similar pieces from the same era.
Friday drop countdown
A live countdown to 12 noon, the next four themed drops and a text alert sign-up.
Kilo sale calculator
Add T-shirts, jeans and jumpers to see roughly what your bag will weigh and cost.
Sell to us
Cash or 25% more in store credit, what the shop buys, and a form to book a buying slot.
The full homepage
Scroll the whole page.
Scroll inside the window to see every section, top to bottom.
On mobile
Phone-first.
Most visitors arrive on a phone, so the mobile layout gets designed first, not squeezed in at the end.
Social content
The feed, to match.
Concept posts for Rummage Club, in the same fonts, colours and photography as the website, so the brand looks the same wherever people find it.
- New in
- Get the look
- Customer find
- Shop spotlight
Brand identity
Logo, colour & type.
Big vintage chains feel like any other online shop, and small ones are often a Depop link and an Instagram grid. Rummage Club needed the fun of digging through a rail, without the chaos getting in the way of finding things.
- The logo
- The name is stuck down like a ransom note: two words cut out and pasted on slightly wonky, tomato and mustard, like a handmade zine or a sticker on a shop window. Every page headline borrows the trick for one word, and prices hang off the photos on tags written in marker.
- The type
- Bricolage Grotesque, squeezed narrow and extra bold, for poster-like shouts; friendly Rethink Sans for everything you need to read; and Permanent Marker for the handwritten price tags and notes.
The colours
Tomato #ee4b2b
The shop door and the loudest price tags.
Mustard #f5b83d
Highlights, the kilo sale and “new in”.
Cobalt #2446d8
Drops and alerts: the Friday energy.
Newsprint #f8f0df
A zine page that keeps it all readable.
Rummage Club is a fictional business created to show this design. The site is fully built and working; reviews, prices and team details are example content.
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